EMC WORLD: DAY 1 RECAP

A full and rich day in the “city by the sand” Las Vegas. I attended a variety of talks during the day, but the best was:

• Virtualization Technology and Directions offered by David Black, PhD of EMC. He covered a discussion of a variety of virtualization techniques, but spent most of his time talking about virtualizing servers and virtualizing storage. There was much discussion of VMware technologies, but also detailed discussion of Storage Area Network (SAN) virtualization using EMC Invista and File (NAS) virtualization with EMC Rainfinity. Full marks.

The keynotes were huge, the plenary talks in the huge hall at Mandalay Bay Conference Center. EMC’s President, CEO and Chairman Joe Tucci kicked it off with a fascinating set of information. This year’s EMC World has:

• 9300 attendees
• 56% of them are new this year
• 556 sessions

Further, there are about 120 exhibitors here this year. And a tour of the Exhibit Floor seemed to confirm this. It was packed with Partners and people.

Joe announced right off the top EMC’s interest in helping with the China earthquake relief effort by the use of matching gifts. Head to the Cyber Cafe.

Joe’s theme was the phenomenal growth in online information, where it comes from and how it’s going to be stored, protected, managed and wrapped in intelligence.

How much information are we talking about?

• 173 Exabytes of information, 1773 Exabytes in 5 years. 10X growth, or 60% Compounded Annual Growth Rate for storage on disk arrays.

Where will this new data come from? IDC has done research on this. By 2010:

• 70% will come from individual creation

• 85% will become the responsibility of organizations: YouTube, Flickr, Twitter, Google

Digital Footprint Calculator: Track “Your Star” in the digital universe.

Further, IDC has developed a Personal Digital Footprint Calculator. Using Joe as an example of how many photos he creates, music he gets, etc., they calculated he uses about 4GB of data daily. If he’s typical, multiplying his number by the number of attendees at EMC World:

• 4GB/day x 9K attendees = 35TB/day

To this end, Joe announced a new division at EMC responsible for Cloud Computing Services and Infrastructure. All to address what he calls:

• Information Centric Computing

Howard Elias, EMC President of Global Services and Resource Management Software picked up this theme and talked about:

• Liquid Computing requires Liquid IT Management

He spent time discussing how the new rules of computing require new ways of managing. He mentioned EMC Smarts “model based” management, as well as Voyance, a relatively recent EMC acquisition.

Dave Donatelli, President of EMC’s Storage Division wrapped up the morning keynotes.

He reminded us that this is graduation season, and a great gift would be EMC’s:

• $500 personal storage platform, that can be backed up via Software As A Service (SAAS) Mozy.

He also announced de-duplication in the new:

• LAN Backup to Disk (B2d) and Disk Library

Real-time updates

I’ve reported more details via Twitter. These can be found either at:

• http://twitter.com/billpetro and search on the tag “#emcworld”

• http://twemes.com/emcworld and search on author “billpetro”

Thanks for coming along.

BillPetro.com