EMC World: Day 1 Recap


A full and rich day in the “city by the sand” Las Vegas. I attended a variety of talks during the day, but the best was:

  • Virtualization Technology and Directions offered by David Black, PhD of EMC. He covered a discussion of a variety of virtualization techniques, but spent most of his time talking about virtualizing servers and virtualizing storage. There was much discussion of VMware technologies, but also detailed discussion of Storage Area Network (SAN) virtualization using EMC Invista and File (NAS) virtualization with EMC Rainfinity. Full marks.

JoeTucci.jpgThe keynotes were huge, the plenary talks in the huge hall at Mandalay Bay Conference Center. EMC’s President, CEO and Chairman Joe Tucci kicked it off with a fascinating set of information. This year’s EMC World has:

  • 9300 attendees
  • 56% of them are new this year
  • 556 sessions

Further, there are about 120 exhibitors here this year. And a tour of the Exhibit Floor seemed to confirm this. It was packed with Partners and people.

Joe announced right off the top EMC’s interest in helping with the China earthquake relief effort by the use of matching gifts. Head to the Cyber Cafe.

Joe’s theme was the phenomenal growth in online information, where it comes from and how it’s going to be stored, protected, managed and wrapped in intelligence.

How much information are we talking about?

  • 173 Exabytes of information, 1773 Exabytes in 5 years. 10X growth, or 60% Compounded Annual Growth Rate for storage on disk arrays.

Where will this new data come from? IDC has done research on this. By 2010:

  • 70% will come from individual creation
  • 85% will become the responsibility of organizations: YouTube, Flickr, Twitter, Google

Digital Footprint Calculator: Track “Your Star” in the digital universe.

Further, IDC has developed a Personal Digital Footprint Calculator. Using Joe as an example of how many photos he creates, music he gets, etc., they calculated he uses about 4GB of data daily. If he’s typical, multiplying his number by the number of attendees at EMC World:

  • 4GB/day x 9K attendees = 35TB/day

To this end, Joe announced a new division at EMC responsible for Cloud Computing Services and Infrastructure. All to address what he calls:

  • Information Centric Computing

HowardElias.jpgHoward Elias, EMC President of Global Services and Resource Management Software picked up this theme and talked about:

  • Liquid Computing requires Liquid IT Management

He spent time discussing how the new rules of computing require new ways of managing. He mentioned EMC Smarts “model based” management, as well as Voyance, a relatively recent EMC acquisition.

DavidDonatelli.jpgDave Donatelli, President of EMC’s Storage Division wrapped up the morning keynotes.

He reminded us that this is graduation season, and a great gift would be EMC’s:

  • $500 personal storage platform, that can be backed up via Software As A Service (SAAS) Mozy.

He also announced de-duplication in the new:

  • LAN Backup to Disk (B2d) and Disk Library

Real-time updates

I’ve reported more details via Twitter. These can be found either at:

Thanks for coming along.


Las Vegas and EMC World


I’m in Lost Wages, Nevada for the EMC World event being held at Mandalay Bay. The first night’s entertainment, the Goo Goo Dolls. 9300 attendees so far. While I’ll be writing daily about this huge show on this blog, for the first time, another technology will be used to update information more quickly: Twitter.

To follow my “tweets” or my more frequent posts, you get them at http://twitter.com/billpetro

I have written about it before, but the use of the technology continues to evolve. It is at least 3 things:

  1. Micro-blogging technology that allows one to write just 140 characters
  2. Broadcast Instant Messaging that is not just one-to-one, but one-to-many, as many chose to “follow” you
  3. Presence-management or status-management as it is often used to tell others where one is or what one is doing

More recently companies and professional bloggers are using Twitter to make product announcements, press releases, and references to news stories. There are technologies, for example, that sent out “tweets” (Twitter posts) to all followers after a blog article has been posted. This is true on my group of blogs. Other tools allow presentation of blog posts to social networks like Facebook.

For EMC World, there is a group of bloggers and twitterers (is that even a word yet?) who will be writing posts about the event, and their adventures in Las Vegas during the event. These can be tracked by the “tag” that is used in tweets of “#emcworld”. So, you can use a Twitter aggregator to filter all tweets with the tag “#emcworld” and see what the twittersphere is discussing. For example, a visit to http://twemes.com/emcworld will show who is talking about emcworld, including me.

Thansk for coming along,


EMC World


This year’s EMC World, at Mandalay Bay in Las Vegas May 19-22 promises to be the event to showcase EMC’s products around hardware, software and solutions. Having attended last year, it’s the best place to get access from EMC’s engineering, marketing and executive staff. Expecting about 10,000 attendees, the exhibit floor will showcase solutions from EMC and Partners.

I’ll be in attendance this year, blogging about what’s hot from the keynotes, sessions, and entertainment.

An added bonus will be the Sunday evening concert with the Goo Goo Dolls, and Wednesday evening’s event with comedian Billy Crystal.

Will there be a test? If you want, EMC Education Services will offer discounted EMC Proven Professional exams right onsite.

Come along with me.


To Twitter Two Twitters To Tweet

oscar.jpgI love movies, and I love the Academy Awards show. I’ve watched it each year for decades, but I did something this last Sunday that I’ve never done before. I tracked comments on the show via Twitter. There were about a thousand “tweets” on subjects related to what people were wearing, what jokes worked or didn’t, snarky comments about acceptance speeches, critiques of commercials, etc.

As you may know, Twitter is a “micro blogging” technology that I like to call a “presence management” tool. Think of it as “broadcast instant messaging” where you send out 140 character messages to your “followers” people who subscribe to your Twitter feed. I usually write about where I am in my travels for work and what I’m speaking about. My feed can be found at: http://twitter.com/billpetro

I have about 70 people who follow me, and I follow about the same number, it’s rather symetrical. But Sunday night, people used a feature of Twitter in an innovative way: by flagging your “Tweet” (message post) with the string “#aa08” they could be tracked by various other tools, like “Twemes” at http://www.twemes.com/aa08 that show just post related to the Academy Awards 2008 show.

tilda_swinton248a.jpgIt was like a real-time “Mystery Science 3000” event where your buddies are sharing sometimes hilarious comments about what’s going on. One I laughed out loud for in particular was “Ron Weasely wins best Supporting Actress award” referring to the red haired character in the Harry Potter movies. Briton Tilda Swinton won the award, and has bright red hair (though you’ll remember her as the White Witch in “The Lion, the Witch, and the Wardrobe.”)

What’s amazing is the ecosystems that are growing up around innovative technologies like Twitter. This tool has often been called a solution in search of a problem. I think we’ll be seeing other applications of this kind of social technology.


Zooomr for photo sharing


Here’s an interesting new social networking photo sharing site you might want to check out. It’s called Zooomr. My friend Brian Berliner points out that Zooomr is offering 12 months of FREE Zooomr Pro account access to (Google) Bloggers. This FREE upgrade includes 4GB of photo uploads each month.

What does it look like? For example, if you click on the photo here, it will take you to my account on the site:


How would you get this free upgrade? Simply follow these instructions. Zooomr currently supports both OpenID authentication and the Flickr API for uploading photographs to their site.

Check it out.


Welcome to TechTrends!


The purpose of this weblog is to provide observation, insight, and analysis of new trends in technology to people who can benefit from it.

The audience is intended to be those who are technically literate, without having to be on the bleeding edge of the digerati. The approach will be introductory, rather than how-to, showcasing some of the latest emerging technologies.

Out primary focus will be on information. So much of our modern lives and business dealings involve the quick, efficient, and effective use of information. And with the amount of digital information growing exponentially, today’s challenges around information include:

  • Where to find the right information?
  • How to make sense of it?
  • How to store and manage it?
  • How to communicate it to the right people?

Our approach will include observation about the trends, some analysis of its velocity and likelyhood of mass acceptance, and finally some potential practical business application of the technology.

Some of the topics I’ll cover in this blog will include:

  • Blogs (web logs): what are they and is it catching?
  • RSS (Really Simple Syndication): just another TLA or the start of something big?
  • Virtualization: why is this one of the biggest trends in computing?
  • Social Networking: How are people using sites like LinkedIn and Facebook?
  • Podcasting: you don’t have to be a DJ, but you can play one on the Internet.
  • Wiki and Wikipedia: collaborative content and the free encyclopedia.
  • Answers.com: ask Mr. Dictionary/Thesaurus/Encyclopedia/Web.
  • Smart Phones: cell phones meet PDAs
  • PDAs (Personal Digital Assistants): Palm and PocketPC
  • Search Wars: you’ve made it through the Browser Wars, now what?
  • Mapping: how does Internet mapping suggests location based services?
  • Malware: Spam, virus, adware… oh my!
  • IM (Instant Messaging): the new e-mail?
  • SMS (Short Messaging System): the new IM?

musings on current and future technologies – by Bill Petro